Posted on
March 21, 2011 by
Marcus "Mookie" Anderson
In February 2011, Major League baseball sent out casting call for an innovative new experience. It was called the Ultimate Dream Job, requiring one baseball fanatic to literally watch every single baseball game for the entire season. With a well known passion for the game, writing skills, blogging experience and video background, I applied.
As of March 21, I have not heard back from them. Apparently I did not get the job. I have yet to hear back from the hiring manager. This will not preclude me from sharing my video & writing samples that were submitted during the application process. First off, here is my video: Read more…
Tags: Baseballdream jobjobMajor LeaguemarketingSocial MediasubmissionsVideoYouTube
Category
Baseball, Employment, Multimedia, Social Media, Video
Posted on
February 17, 2011 by
Marcus "Mookie" Anderson
I would like a copy of this book, The Now Revolution by Jay Baer and Amber Naslund so I can write a full review of it on this site, and for BlogConsulting.com.
I am also a big fan of how Chris Moody set up a social media contest to give away the same title on his blog. Some people just get it. Check out the comments I wrote on his site and how quickly he responded. Very nice.
Tags: blogbookJay BaermarketingSocial Media
Category
Book Reviews, Social Media
Posted on
August 04, 2010 by
Marcus "Mookie" Anderson
Time for me to weigh in on Brett Favre’s annual hide and seek, he said, he said, no I didn’t say anything routine.
My thoughts? It’s marketing genius, and he is the best at this the NFL has ever seen. Favre is writing the book on how to manipulate main street reporters in print, television, radio and social networking. It is not surprising to me to read speculation presented as fact by the so-called professional journalists with “ace” sources. Favre is playing them all, gathering up buzz, and commercial value of his name for sponsorships.
Not only he is a great quarterback, but I believe that he could have a 2nd career as a Marketing, Public Relations, or Corporate Communications ringleader. It is awesome to watch.
From that camp, comes an article by some dolt named Michael David Smith about how Deanna Favre is prepping for a return to Minnesota.
Are you kidding me? DUH!, Of course she is. Any good family planner of and NFL Hall of Famer, who is even “remotely” thinking about returning for another season would be. The kid(s) have to be enrolled in school, and living arrangements would have to planned, wouldn’t they?
Patrick Reusse of 1500 ESPN in Minnesota is reporting that “inside sources at Lifetime Fitness” have informed him that Deanna Favre, Brett’s wife, has renewed her membership at a Twin Cities-area gym to cover the 2010 football season.
I don’t have a clue if Favre will play for the Vikings in 2010, but I do know that watching the coverage and speculation is amazing, if not repugnant.
Tags: Brett FavremarketingPublic relations
Category
Minnesota Vikings, Social Media
Posted on
June 27, 2010 by
Marcus "Mookie" Anderson
Every now and then, the social media marketer in me, gets excited about companies that try their hand at creating a unique contest to engage their product users.
Johnsonville (“Sausage is all we do”) recently launched “Share Your Ville”, an online video contest where winners will receive awesome Summer Grilling items, including newly released products from Coleman, gift cards from Gander Mountain, a collection of products from Hefty and more!
I was contacted by one of their marketers, who introduced me to this campaign, and I like the concept. To enter all you have to do is create a short video in one of four main categories and upload it to their www.ShareYourVille.com contest page.
To participate in this fun engaging campaign, I am going to the local grocery store this week, to buy several of their brats and sausages. Then, it’s grilling time with the handheld video to record my family’s reaction. I will write some reviews of the products I buy, and hope you all will do the same. If you are interested in trying this yourself, go for it!
More experienced “professional” video creators will be able to enter a category of their own and they will be vying for a $10,000 cash prize. And here’s the great news… you can enter the same video into all the categories and you can create as many videos as you’d like!
Here’s a little insider information: The first 50 entries will receive a FREE Johnsonville product! So fire up your grills, get your video cams going and have some fun this 4th of July.
Tags: GrillingJohnsonvillemarketingSocial MediaVideo
Category
Cooking, Grilling
Posted on
March 18, 2008 by
Mookie

As Francisco Liriano continued is live rehab on the mound in a 5-3 loss to the Florida Marlins on St. Patty’s Day ’08, Twins fans were told of many new special events, promotions and daily ticket offers for the 2008 season.
Following is a list of events and items that were announced today:
Giveaways:
April 18, a “Sandlot” poster courtesy of Star Tribune
April 20, a Michael Cuddyer bat
May 2, a Joe Mauer Rapala fishing lure
May 11, a Mother’s Day t-shirt for the first 10,000 female fans
June 2, a camouflage Twins cap courtesy of Gander Mountain
June 22, a Michael Cuddyer growth chart from Klement’s Sausage
June 28, a mini-Michael Cuddyer wind-up walker courtesy of AM 1500 and Great Clips
June 29 a bronze statue featuring Twins legend Paul Molitor presented by Pepsi
July 5, a Twins Territory flag
July 6, a new ballpark construction hard hat
July 18, a Minnesota Twins New Ballpark “Dirt Shirt” presented by Ramsey Excavating.
July 20, a Justin Morneau replica jersey courtesy of Hormel
Aug 1, a bronze statue featuring Twins legend Jack Morrispresented by Pepsi
Aug 5, a MLB 2K8 Twins stationery set
Bobbleheads
The dolls, courtesy of Northwest Airlines, will be given out on the following dates
May 4 Ron Gardenhire
June 20 Dan Gladden
July 19 Delmon Young
Sept 6 Rick Aguilera
Special events during the 2008 season include:
May 10, the Minnesota Sesquicentennial Celebration
June 21, the Twins Annual Autograph Party presented by Twin City Co-ops Federal Credit Union and the Twins Hall of Fame Induction Ceremony
July 5, Armed Services Appreciation Day
August 3, First Responders Day
August 15-17 Target Back-to-School Weekend
September 26-28 Fan Appreciation Weekend presented by DQ.
The Twins kick off their 2008 season at home on Monday, March 31 at 6:05 p.m. against the Los Angeles Angels of Anaheim. Presented by Target, the Home Opener will begin with the annual Breakfast on the Plaza starting at 6 a.m. followed by a noontime rally and special pregame festivities. In addition, the first 40,000 fans will receive a 2008 magnet schedule courtesy of Target.
Tags: Baseballgame daymarketingmauerMinnesotapromotionsSchedule
Category
Baseball, Giveaways, Stadiums